The manager who nobody wants has finally been given the job of the club that apparently nobody wants to manage. What can we expect? 

Some things change, some things remain the same. On a day when Ashley’s Newcastle United appointed a permanent manager from the ranks of the unemployed, we have seen some very real changes to the structure at the club. 

In the build up to the official announcements, we have been given insights into how Ashley wants public affairs to be conducted. The biggest story of the day was to be a low key affair, with preferred press partners being given exclusivity, Sky for TV and the Mirror for printed press. Clearly some things have changed since Kinnear was appointed. 

In the background, the second biggest story of the day, Ayew going to Swansea, raised a spectre over proceedings. Newcastle did not consider he offered value, a bit like Bony and Gomis who Ashley was not prepared to afford. 

What we saw of a press conference, available to limited press, was more of the old. Just as Llambias with Pardew, Charnley did not deign to be present, despite his protestations earlier in the year when interviewed by Mark Douglas of the Chronicle that communication needed to be improved. 

We learned from McClaren that since moving up the A19 from York to Middlesbrough that he wanted to manage this club. Timing had been wrong on other occasions, Pardew was not first choice. Carver (2 wins in his last 13 Premier League games, was not first choice, McClaren (2 wins in his last 13 Championship games) was. 

McClaren also produced some hype, largely around the West Ham game. He referred to the unity shown between supporters and club. He also praised Ashley’s “vigour” in making promises for the way ahead. That’s not quite how we saw it at the time in our report. 

Looking at the recordings of interviews with supporters outside the ground, we were told how delighted we were. The interviews with the public, amusingly, told a slightly different story but McClaren is being given a chance. 

We ran a piece here 3 days ago comparing McClaren with Pardew. At first sight, there is not too much cause for optimism. It seemed like more of the same. 

The more powerful announcement followed. As had been anticipated, Ashley stood down as a member of the board. A totally new board structure emerged. Charnley retains his post, Graham Carr too had his position confirmed. McClaren becomes unique as a coach and Board member too. Bobby Moncur is added. 

It may be self indulgent to look at the mast one mentioned first. We at toontoon.co.uk lobbied the club through the channels available at the time for Moncur to have a role at the top of the club. He got that role but we criticised the way it had been implemented. Moncur became another mouthpiece. 

It remains to be seen whether Moncur has undermined his own credibility. However, in principle, the last captain to lift major silverware should be a respected voice. We can only hope that he will regain the strength that he showed when standing up in 1969 and become the voice that we need. 

Moncur’s elevation meets with qualified approval. He must represent the interests of supporters of the club, not the owner. We recognise that if properly run, the two are not necessarily mutually exclusive. 

The appointment to the Board of McClaren raises some interesting questions which neither Sky nor the Mirror have yet answered, whether or not they posed the question. In principle, to have 3 footballing figures may mean that pressure is put on Charnley, the on who presumably reports back to Ashley. 

Following John Irving’s escape to Newcastle airport, we still await the appointment of a Financial Director (Barry Leach anybody?) who is always in a position to say no. However, at first sight, the inclusion of the coach onto the Board would appear to give him some considerable influence over signings. 

Those of us who remain cynical after 8 years of Ashley might suspect that this is merely a ploy to reduce the noise against the club. Instead of separate calls for “sack the board” and “we want (insert name of manager) out”, we can have economy of effort to the point of tedium. 

For a change, we can look at Newcastle United and think that this could be a progressive club. OK, so the manager is not a world beater, even though he has a couple of trophies and an extra final to his name. He also failed with arguably the most talented generation of English footballers at national level. He comes, however, with rave reviews. 

Intriguingly, as we await the announcement of a back up team, this also crates the potential for something that we on this site argued for in the time of Sir Bobby, a structure that allows for succession planning. As board member, if McClaren serves the optional 8 years that are reported, aged 62 he could be in a position to move upstairs. 

Intriguingly, of the likes of Lee Clark are brought in, the opportunity exists for grooming talent capable of gaining experience towards managing a top flight club. 

There is however a big IF. After 5 years at Middlesbrough, McClaren has not managed more than 2 years elsewhere. Much of that is down to his own results. 

Although it will take time to prove itself, the biggest plus seems to come with a structure that might support the playing side of the club. Rightly, the manager does not have complete autonomy. Contrary to the model that Charnley announced to Mark Douglas, there is considerable potential for influence. 

What is certain is that McClaren has nowhere to hide. He has the position on the Board to make his voice heard. He also has the accountability for results. 

Of course, despite our reservations, we wish him well. 60 years without a domestic trophy is a long time to wait. Perhaps McClaren, with appropriate backing, could be the man. We certainly hope so but will not hold our breath.